The purpose

  • You want to spend time reporting and reaching readers, not wrestling with technology
  • You want to embrace best practices, not build your system from scratch
  • You want to find a path to financial sustainability by using tools suited to the task
Photo by Startup Stock Photos on

The problem

  • There are too many technology options, and all are hard to evaluate
  • Most content-management systems are built for publishing, not for growing a business
  • Small publishers face both high costs and limited flexibility
  • Emerging technologies are hard to integrate after the fact
  • Publishers are often torn between in-house and contract support
  • Everyone’s trying to solve the same problem, but largely on their own

Newspack was conceived by the developers of to address those issues. WordPress is already the tool of choice among most small publishers. But it can be daunting to setup and maintain.

Newspack solves that by pre-configuring about 50 different plugins that are not only designed to meet the needs of news publishers but also represent best practices across the industry.

It means you can put your time an energy into the journalism and the business decision-making that drives your site — not the technology that powers it.

The solution

  • Built for digital news companies: incorporates best practices from across the industry
  • Built on WordPress: the world’s preferred CMS, powering over a third of the web
  • Networked: publishers drive development priorities and contribute code
  • Open: liberally incorporates smart solutions from third-party providers
  • Portable: it’s open source, so you’re not locked into a single proprietary solution
  • Flexible: adding new features isn’t scary. It’s what we’re built to do
  • Cost-effective: priced for small- and medium-sized news operations
  • Supported: reliable technical support; account managers for every client

The goal of Newspack is to provide a foundation for a sustainable model for local journalism.

Development has been funded by the Google News Initiative, The Lenfest Institute, The Knight Foundation, and Civil Media. Publishers only have to shoulder operating costs.

We’ve launched scores of sites, with many more progressing toward launch. This gallery shows the flexibility and the variety of looks that news websites can get out of Newspack.

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Join the conversation

Newspack isn’t simply a tool. It’s a news collective.

With a dedicated Slack Workspace, we currently have over 1,000 editors, designers, product and business folks actively discussing the issues they confront as small news publishers.


  • Fully configured publishing system to support editing, distribution and revenue generation
  • Robust layout and design tools
  • Integrated newsletter tools
  • Integrated tools for ad serving
  • Real-time segmentation of audience, to better tailor subscription and membership efforts
  • Listings solutions, with revenue-enhancing options (early 2023)
  • Fast loading on mobile and desktop
  • Ongoing research and development,  incorporating industry best practices
  • Participation in a growing network of journalists, active in our Slack channel, sharing insights
  • Hosting (with SLA)
  • Steep discount on analytics
  • Integrated access to third-party tools and services
  • Mobile support
  • Security and backups
  • Automatic updates
  • SEO
  • High speed image and video delivery
  • Archive/backfile conversation
  • Benchmarking against competitive set
  • Mobile publishing app
  • Site monitoring
  • Guaranteed portability

For more information

Check out the survey of small publishers that News Revenue Hub conducted in advance of Newspack’s launch. And the followup survey they conducted to gauge how we were performing.

Fill out an application today!