Email newsletters are probably the best vehicle for building audience and becoming a predictable presence in your readers’ lives. Use the following steps to combine Newspack functionality and add a Mailchimp newsletter sign-up call-to-action throughout your site.

Connect Mailchimp to your site

Use the Engagement Wizard in Newspack to connect your Mailchimp account to your website by following these steps here.

Create a campaign prompt using Newspack Patterns

  1. If you haven’t already, navigate to Dashboard > Newspack > Campaigns and install and activate the Newspack Campaigns plugin.
  2. When using the Campigns plugin, you can create a variety of different campaigns targeting different audiences, and different prompts that appear to each of those campaigns. For the sake of simplicity, in this example we’re going to create a prompt that appears to everyone, regardless of segment. To create that prompt, navigate to Newspack > Campaigns and click Add New Prompt.
  3. Select the positioning of your prompt from the options available — this can be changed again when editing the prompt:
  1. Give your prompt a title.
  2. Click the + icon in the top left corner, then click the Patterns tab to see a list of the different pattern types available on your site. Some come from WordPress itself — like Featured, Buttons, Columns — and others come from Newspack. Select Newspack Subscribe. You can also click Explore to see larger previews of each pattern.
  1. From there, you will be able to pick from 10 different starter patterns for your subscription call to action. Click on the images below to get a closer look at the different patterns, paired with different prompt placements:
  1. Once you’ve picked your starting pattern, you can customize your prompt further by updating the text and images!

Set your pop-up’s display settings

  1. Click the cog icon in the top-right corner, and click the Document tab:
  1. Click on the Prompt Settings panel to open its main settings.
  2. Choose your pop-up’s Placement, and fine tune the exact appearance after picking Inline or Overlay:
  1. You can adjust other pop-up options listed here to customize it further.
  2. Publish your pop-up to save all the changes.

If your site is set to AMP-standard mode, once a visitor signs up for a Newsletter, they will no longer see the pop-up asking them to do so, making sure you’re only targeting the folks who have not signed up yet.