The Campaigns feature will let you build a persuasive call-to-action prompt from scratch, using all available blocks, and display it as an overlay, inline with the story, or above the site header.

Create campaigns to describe your goals and add prompts to your campaigns to communicate with your readers. You can create several kinds of prompts:

An overlay prompt (commonly known as a “pop-up”) can be limited to specific categories or run sitewide, and it can appear at the top, bottom or in the middle of a page. It can be triggered either by time on the page, or percentage-based depth of scroll.

An inline prompt also can be limited by category or run on every article page. If placed inside an article, a placement slider sets the approximate percentage into the article’s content where the prompt will appear; unlike an ad, an inline prompt can be dismissed by the reader. If in the ‘above header’ position, it will appear above the site header on every page until dismissed or the prompt’s frequency conditions are met (read more about frequency settings).

Another setting allows you to exclude readers who arrived by clicking a link in an email newsletter, so you’re not asking in the prompt for a newsletter sign up when they’ve just arrived at the site from your newsletter.

Prompts can also be assigned to audience segments, which can be created and configured (read more about segmentation).

Getting started

If you haven’t already, install the Newspack Campaigns plugin by navigating to Dashboard > Newspack > Campaigns, and installing and activating the listed plugins:

Once the plugins have been installed and activated, you will be prompted to create your first campaign: