In this edition:
- Reader Activation efforts are bearing fruit
- Congrats to publishers launching on Newspack
- Get Newspack calls on your calendar
Months of work on Reader Activation features will be rolled out to pilot publishers next week
On Tuesday’s publishers call, which you can replay here, Newspack Business Analyst Adam Schweigert walked us through the exciting changes that are being introduced for select publishers to test.
The goal in this work is to better tie together the Campaigns plugin with subscriber and donor account management, and also integrate that with the Newsletter plugin.
Because the current options can be overwhelming, we’re planning some basic default calls to action that have been proven to increase newsletter signup, which is the start of the audience funnel. That process is designed to move someone from casual reader, to regular reader, to one-time donor, to recurring donor and beyond.
One of the new features is a registration block. This lets someone sign up for one or more newsletters and creates an account for them on your site. They’re emailed a link that lets them confirm the registration, or they can sign in with Google, but neither action is necessary.
If they don’t confirm, life goes on as usual, and they’re now on your mailing list.
Confirming the registration becomes necessary, though, if someone wants to manage their newsletter delivery preferences. Likewise, a registration confirmation is essential if someone has made a donation and they’d like to manage that process.
Our recent work unifies and simplifies management of those things, putting them in one place for the reader.
On the back end, publishers will be able to see the transactions in Stripe and the corresponding order in Woo Commerce. That will let publishers use Woo’s analytics dashboard.
And in the unfortunate event that someone chooses to cancel a recurring donation, they’ll now be prompted to offer their feedback, giving publishers a bit more insight.
We’re also creating an agnostic subscription block that will feed to a publisher’s email-service provider, rather than the third-party blocks now offered by Mailchimp and others.
For donations, we have an improved Donate block that includes fields for making credit card or Google Pay payments on the spot, without leaving the page you’re on. No more being sent off to the sometimes-clunky Woo Commerce checkout pages.
How will readers see all of these great things?
We’ve created default pop-up and inline calls to action, as well as some basic segments that target those prompts in real time to specific audiences, such as non-subscribers and non-donors. We worked to keep it simple.
And you’re now better able to control when these prompts appear to readers. The options for a pop-up have been once a day or once a month. You’ll now be able to show it multiple times in a specific period, and to designate the number of page views between appearances, so readers aren’t hit with them on consecutive pages or posts.
Overall, the coming work with the pilot publishers should help us dial in the best targeting and timing of these calls to action so they yield the best results.
If you’d like to join the next round of testing, please fill out this form.
179th Newspack newsroom launched
Congratulations to newsroom leaders on your launches in the recent weeks.
- BlueLena | More than 175 organizations have chosen our audience management and strategic marketing to accelerate their digital transformation to build a long-term sustainable business model. We invite you to join our community of publishers.
- The Community Voice | The Community Voice is a trusted source of news and information for the African-American communities of Kansas and the Kansas City metro area. Now in it’s 28th year, The Community Voice is a multi-platform news source and community partner that provides clear and accessible information on topics of crucial importance to its readers.
- Mustang News | Follow Mustang News for the latest headlines from San Luis Obispo, Calif., and Cal Poly State University.
- Charlottesville Tomorrow | Charlottesville Tomorrow is a community-driven, socially conscious news organization and we serve our neighbors by connecting them to each other and to the issues that affect them most. In other words, the Charlottesville area is our place and Tomorrow is our focus.
- Bethesda Magazine and Bethesda Beat | Bethesda Magazine covers the topics that are interesting and important to Bethesda-area residents, including restaurants, real estate, home design and décor, community issues, arts and entertainment, and people. Bethesda Beat covers the latest news from Bethesda and the surrounding towns, with a focus on politics, development issues, crime, education, real estate and the dining scene.
Get our meetings on your calendar with a couple of clicks
We have a meeting every other Tuesday at 11 a.m. Eastern Time. This is for publishers and developers to get together, but it is by no means mandatory. Most of the meeting is turned over to guest speakers for professional development, or to one of our team members to highlight a major change to the Newspack platform. We use this meeting to update you on business and product developments, as well.
The next meeting is Sept. 6.
And here’s a handy way to get them all on your calendar:
We also hold a 30-minute How To session each Friday at 1 p.m. Eastern Time. We offer a quick look at one topic, block, feature or other useful maneuver. You can see how these work by going here for or small-but-growing library of videos. The password is
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