How Oklandside became THE Oaklandside

NiemanLab’s Joshua Benton explores how The Oaklandside (one of the latest sites to launch on Newspack) acquired a definite article in front of its name and how it speaks to its relationship with the community.

https://twitter.com/jbenton/status/1272950685911453700?s=20

Tasneem explains:

“Our name, The Oaklandside, was chosen through a … process of community listening with a wide and diverse range of Oakland residents, educators, artists, civic workers, and more. One participant told us this name suggests that “We’re on your side. We’re with you.” Another said, “It says that this is Oakland’s side of the story.”